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Cluetrainwreck

9 month ago

Simon Willison : Cluetrainwreck - Cluetrainwreck. Comcast’s official Twitter account is pretty creepy... “I hope we can change your perception of Comcast!”.

deusx : The Fishbowl: Cluetrainwreck - "Joining in the online conversation is a great way to connect to your customers. But only if you’re prepared to be human and honest."

Tags : cluetrain comcast twitter

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Legitimised?

9 month ago

Linkorama : Legitimised? - “Social interaction often precedes economic activity.”

Tags : Cluetrain facebook innovation management socialnetworking

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Dance, puny customer, dance!

12 month ago

Linkorama : Dance, puny customer, dance! - I bit. I clicked on the link, thinking it would be interesting to see which fears the Vendors With Solutions are stirring up.

Tags : cluetrain marketing

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ongoing · Portal

15 month ago

deusx : ongoing · Portal - "Dear Marketing Professionals; when you think “message control” several generational cohorts of geeky target demographics are thinking about the Portal voice. Go play it, and shudder."

Tags : cluetrain gaming marketing portal

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Go from hell

16 month ago

Linkorama : Go from hell - Quick: Who wants their cell phone to be a “mini marketing machine”? And why would a BusinessWeek reporter even begin to think anybody would want that?

Tags : Cluetrain marketing

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Project VRM

23 month ago

Linkorama : Project VRM - VRM, or Vendor Relationship Management, is the reciprocal of CRM or Customer Relationship Management. It provides customers with tools for engaging with vendors in ways that work for both parties.

Tags : Cluetrain identity intention management relationship vrm

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Are you an "Out There" Person?

25 month ago

deusx : Are you an "Out There" Person? - "The report concludes that "Out There" people are potential saviors of companies, because they are the people who are going to help companies succeed."

Tags : cluetrain metablogging

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Business as Morality

34 month ago

Linkorama : Business as Morality - You have to be generous in relationships.

WillPate : O'Reilly Radar > Doc Searls: Business as Morality - "Morality of generosity. We give. We are open. We love without expectation of reward, or even accounting."

Tags : cluetrain generosity relationships sharing transactions web2.0 business

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Obviousness: I'm Back, Baby I'm Back (Thank You Will Pate)

34 month ago

WillPate : Obviousness: I'm Back, Baby I'm Back (Thank You Will Pate) - I gave a talk at a Vancouver web strategy firm Blast Radius and convinced one of the attendees to start blogging again. Awesome!

Tags : blastradius blogging blogs cluetrain marketing vancouver

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Those pesky customers :: Adam Kalsey

36 month ago

deusx : Those pesky customers :: Adam Kalsey - "Ning co-counder Marc Andreessen ... says that one of their customers had the audacity to come to their office. For shame. This is the sort of thing you need to nip in the bud, or else you might have customers start becoming fans of your company."

Tags : cluetrain dumb fans ning

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The Rules are Changing

37 month ago

Linkorama : The Rules are Changing - It's just that now single blog posts - single opinions - can become global influencers through the power of the search engines. These engines don't have any preprogrammed idea about corporate blurbs and corporate PR-folks being more reliable than anyone e

Tags : bb500 blogging business cluetrain corporate nokia

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Give up control

40 month ago

Ethan Marcotte : Give up control - A-frickin'-men.

factoryjoe : Give up control, by Jeffrey Veen - All of these things are probably true of the work you do online: * Your web site is a tiny piece of a much larger experience. * Nobody sees your web site the way you expected. Few use your content the way you intended. * Everything you

Linkorama : Give up control - The Web’s lesson is that we have to let go, to exert as little control as necessary. What are the fewest necessary rules that we can provide to shape the experience? Where do people, tools, and content come together? How do we let go in a way that’s m

Tags : Cluetrain control creativecommons design development management remix socialsoftware web2.0

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Groupbytes

40 month ago

Linkorama : Groupbytes - we hope to begin capturing the rules, lessons and best practices that the PR industry is learning as it continues helping organizations to build online communities.

Tags : cluetrain marketing pr socialtext wiki

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Gripe Wiki

41 month ago

Linkorama : Gripe Wiki - Constructively bitching, about Dell customer service

Tags : Cluetrain customerservice marketing wiki

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MIKE WENDLAND: General Motors rockets into Internet blogosphere

49 month ago

deusx : MIKE WENDLAND: General Motors rockets into Internet blogosphere - "This week, GM quietly introduced Fastlane (http://fastlane.gmblogs.com), a blog written by top management of the world's largest corporation." Holy crap. My first reaction was to giggle, but then I saw RSS feeds and enabled comments.

Tags : cluetrain metablogging

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