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Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World)

26 month ago

Jeremy Zawodny : Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World) - Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World): "Whenever she tries to promote herself, it falls flat. Books, records, movies, etc. don’t work for Paris. Because she’s actually a platform. Like Digg and YouTub

43folders : Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World) « chartreuse (BETA) - "What makes Paris brilliant is that she used the attention she had and gave it to others thereby garning more attention for herself." via:mathowie

Tags : links attentioneconomy branding fame marketing parishilton platforms

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