1 month ago
Linkorama : Brand Building Social Media = Zappos Example and Employee Advocacy - Brand building can also come from people: customers and people refering to companies who share their personal/ professional brand image as they’re advocating for them. But the best way keeps being when it comes from the company employees.
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6 month ago
Linkorama : Wikis for brand marketing - Ross Mayfield, CEO of wiki software market leader Socialtext (and one of the big names of Web 2.0), took time away from his company’s Web 2.0 Expo stand to fill me in on how wikis can be used in marketing. Ross also had some words of wisdom for those ma
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14 month ago
nelson : Sun brand desparation - They're changing their ticker to JAVA. Good lord.
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17 month ago
WillPate : Companies Get a Sense of Humor - Finally
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20 month ago
plasticbag : Vitamin has a feature on 'How To Name Your Company' which I've found relatively entertaining... - Been trying to come up with some good names for products recently without an enormous amount of luck. Tricky process.
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32 month ago
WillPate : Dave Sifry of Technorati on Brands Online - "In the world of the Internet, you don't own your brand. Your customers and your users own your brand. You're lucky if you get to shepherd it. That loss of control is very scary"
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33 month ago
Linkorama : Anarchy Software - Being called an Anarchist was the highlight of my presentation
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35 month ago
plasticbag : Surprise! Computer scientists model the exclamation point - I find myself newly interested in the science of the exclamation mark after joining Yahoo(!) I'll be honest, the brand's punctuation offends my grumpy old sod tendencies and desire to write non-offensive English... Perhaps science can help...
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43 month ago
plasticbag : Branding the band - "What's the best band name ever? Is it Motörhead, Neutral Milk Hotel - or could it even be the Band?"
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44 month ago
Rod Begbie : TV Whirl - Channel 4 2005 - Channel 4's stunning new branding -- The 4 logo made up (for a brief second) of pieces of every day scenery. [via] #
plasticbag : Beautiful new idents and branding for Channel 4 - Some stuff here that's so clearly been heavily influenced by Flash-based web design, and some other stuff that you couldn't do in any other medium. Stunning.
# copy46 month ago
plasticbag : Ashley Highfield interviewed by Media Guardian - "If there is a more muted mood blowing through the BBC corridors, someone has forgotten to tell the ebullient director of new media, Ashley Highfield."
# copy47 month ago
plasticbag : Top of the Pops leaves BBC One - The Radio 2-isation of Top of the Pops continues apace - and I quote: The new programme will combine with archive show TOTP2, mixing new music with footage of classic bands. The corporation said the new show "aims to appeal to a diverse audience of mus
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jkottke : Wikipedia entry on Apple's typography
plasticbag : Wikipedia entry on Apple and Typography - A fascinating entry that covers Apple corporate fonts and brand identity, the fonts used on various Macintoshs over the years as well as going into some detail about font technologies in general
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