37 month ago
kayodeok : Techdirt:Why Microsoft Wanted To Buy Claria - The problem is that, right now, AdCenter only does keyword based matching, and Microsoft desperately wants behavioral matching -- which is what Claria is now offering (even though that behavioral matching is based on surreptitiously installed software)
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38 month ago
kayodeok : Claria Shows Ads Through Exploit-Delivered Popups - But despite Claria's dislike of "spyware" vendors who install advertising software without any notion of user consent, Claria funds and supports such vendors in at least two distinct ways
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41 month ago
kayodeok : Claria Unveils Behavioural Search Platform -- RelevancyRank Technology Paves the Way for Evolution of Online Search -- - Claria, a pioneer and leader in the behavioral marketing space, today announced the alpha release of Claria's Vista Marketing Services search platform
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