42 month ago
ricmac : e3ashig Online » Promoting Corporate Blog Culture - Comprehensive overview of corporate blogging.
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44 month ago
ricmac : Susan Mernit: corp blogging thoughts - "Blogging has moved way beyond an exotic phenom for many marketers and corp comm folk."
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45 month ago
ricmac : corporate service using a blog, a webfeed and an iPod Shuffle - "Based on criteria that the client supplies - ?this week I need to know about X? - we scan the feeds and grab anything that seems likely."
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46 month ago
ricmac : Large Law Firm Blogs - "blogging by law firms seems a no-brainer to me. Firms already generate content and send it to clients. Blogging that content makes it more accessible and provides a way to monitor hits."
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47 month ago
ricmac : ClickZ: Measuring the Brand Blog - "He [Steve Rubel] says brands ought to apply qualitative benchmarking to measure a blog's impact. One such approach is conducting brand attitude surveys similar to those performed by Dynamic Logic. Or brands could try a scoring system capable of rating ev
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47 month ago
ricmac : ClickZ: Measuring Blog Marketing - Dick Costolo quoted: "I think there will be more third party tools [...] There will be more third parties, and we'll be one of them, that let publishers create programs and we'll do the rest."
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47 month ago
ricmac : Contentious: New Pro Bloggers Association - "This group is comprised of professional communicators who are dedicated to helping clients use weblogs creatively and well."
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47 month ago
ricmac : the big blog company: blog or die for companies? - "...the most revolutionary aspect of blogging seems to me its ability to offer an alternative, not as easy, sleek and packaged, but far more effective and far more affordable, than traditional marketing."
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47 month ago
ricmac : Crossroads Dispatches: Business Blogging At Critical Crossroads - "This is the time to make sure that corporate blogs are as participatory, open-sourcey, transparent, human and conversational as we'd dream of them to be."
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ricmac : Change This: Beginner's Guide to Business Blogging (pdf) - Free download until 25 jan 05
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47 month ago
ricmac : about.com: What a Business Blog Can Do For You - Good overview
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ricmac : InsideBlogging would like to welcome Weblog Solutions Ltd., from New Zealand, to the Blog Consulting industry! - Jeremy recommends adding ?Blog Monitoring? to our services. He says "This service allows companies to stay plugged in to what is being said about them and their competitors in a simple and effective way"
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ricmac : Business Logs: Don't Forget Design - "If you don't have a designer on your team, then please, for the sake of all users, find a nice designer and outsource the design of your blog to them. Don't skimp on the design, it's not worth it."
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ricmac : Niall Cook: Is Bob Lutz actually blogging on GM Fastlane Blog? It looks like it... - "Mr. Lutz is responsible for his own comments. The agency [http://www.hassmsl.com/] handles design, hosting, some moderation and has acted as a partner in the planning and philosophy."
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ricmac : Electronic Business: Blogs for business? - ""It's hard to have a group blog. They need some ownership." Today, Paulos' colleagues at Intel Research still use blogs, but in a more focused way."
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