10 month ago
Jeremy Zawodny : Is the Tipping Point Toast? - Is the Tipping Point Toast?: maybe influentials aren't after all?
WillPate : The tipping point theory gets more complicated
Linkorama : Is the Tipping Point Toast? - Yet, if you believe Watts, all that money and effort is being wasted. Because according to him, Influentials have no such effect. Indeed, they have no special role in trends at all.
philgyford : Is the Tipping Point Toast? -- Duncan Watts -- Trendsetting - Much-linked-to article saying that Influentials aren't as influential as 'The Tipping Point' would have us believe."When you test the way marketers say the world works, it falls apart."
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