10 month ago
Linkorama : Social Networks Eclipse E-Mail - Although Charles Buchwalter, senior vice president for research and analytics for Nielsen, said marketers had yet to master advertising on social media, he predicted that “over the next 12 months a model will emerge” that takes into account “the inf
# copy14 month ago
Linkorama : My Twitemperature Reveals World's Hottest Twitter User
# copy17 month ago
Linkorama : Twinfluence - Twitter Influence Analyzer
# copy
18 month ago
Linkorama : Nooked Sell Side Advertising and Widgets - We've heard lots of talk about widget marketing, widget advertising, widget monetization - but I recently went back over an old meme from a few years ago - "Sell Side Advertising" - which started off in some blog posts by John Battelle and
# copy
21 month ago
Linkorama : On Friends, Followers, and the Top Twitter Users - 42% of the top users follow more than 666 other twitterers.
# copy
21 month ago
Linkorama : Why Tiny FriendFeed Will Be as Big as Google - Steve Rubel: I believe that FriendFeed will be the first to implement an elegant advertising system that complements aggregated content from friends. I'd say that makes sense for the subsets of the public opt-in who are connected to the same.
# copy
23 month ago
Linkorama : Trust in Peers Trumps the "A-List," Study Finds - More Edelman Trust metrics
# copy
24 month ago
Linkorama : Participation, Power and Social Influence Marketing? - By developing strategies and campaigns for each phase of this curve, companies can begin to shape and measure the practice of Social Influence Marketing.
# copy
26 month ago
Jeremy Zawodny : Is the Tipping Point Toast? - Is the Tipping Point Toast?: maybe influentials aren't after all?
WillPate : The tipping point theory gets more complicated
Linkorama : Is the Tipping Point Toast? - Yet, if you believe Watts, all that money and effort is being wasted. Because according to him, Influentials have no such effect. Indeed, they have no special role in trends at all.
philgyford : Is the Tipping Point Toast? -- Duncan Watts -- Trendsetting - Much-linked-to article saying that Influentials aren't as influential as 'The Tipping Point' would have us believe."When you test the way marketers say the world works, it falls apart."
# copy
30 month ago
Linkorama : What Is Net Promoter? - the percentage of Promoters minus the percentage of Detractors - provides the single most reliable indicator of a company's ability to grow.
# copy
30 month ago
Linkorama : Techmeme's influence - Bullshit. Track the traffic of posts from the top meme to the Guardian. Then you will find that the Guardian isn't that influential. Then survey stories in the Guardian that were at the top over the next week and you will find Techmeme is.
# copy
30 month ago
Linkorama : Ad Choice Widgets, Reinventing Conversation - Sell Side Advertising is partially implemented, exposing new areas to explore
# copy
30 month ago
Linkorama : A New Corner in the Future of Advertising - Kevin Kelly on sell side advertising, transitive ads, and a new corner that seems like chaos
# copy35 month ago
Linkorama : The Devil & Online Advertising - Jim Coudal at The DECK uses the term Cost Per Influence in their advertising model and I think it is a step in the right direction. I think we have to consider the value of the traffic on a site and the influence it has on it’s traffic.
# copy
35 month ago
Linkorama : Cumulative Advantage and Social Influence - The common-sense view, however, makes a big assumption: that when people make decisions about what they like, they do so independently of one another. But people almost never make decisions independently — in part because the world abounds with so many
# copy
36 month ago
Linkorama : Twitter Me This, Is Jaiku a Threat? - No, it is an opportunity
# copy36 month ago
Linkorama : Influence by Modeling Tiger Woods - ecently, I picked up a great new book called Tiger Traits by Dr. Nate Booth. The premise is that you can learn a lot about success by studying arguably the greatest golfer who ever lived. However, as I dug into the nine secrets outlined in the book, I saw
# copy
36 month ago
Linkorama : New forms of advertising are hard - Which means bigger payout potential to me.
# copy
42 month ago
cameron : Getting DUGG: An Analysis at Forever Geek - Insight into what it takes to get onto the front page of Digg. It's not as democratic as one might think: "None of my own DIGG submissions have ever gone frontpage. But the several times my stuff had been DUGG frontpage, it's usually my friends and online
# copy
42 month ago
Linkorama : BuzzLogic - meme tracker calculates social media influence
# copy
42 month ago
Linkorama : Techmeme Sponsors - Happy to support Gabe and test out this new ad format
# copy
48 month ago
plasticbag : "Ignore bloggers at your peril, say researchers" - There's a story in The Guardian today about the disproportionate influence held by webloggers in which I'm quoted. This may be of interest to some of you. Mum, are you out there? Check it out!
# copy
49 month ago
Linkorama : Social Engagement - In this age of consumer resistance, people are avoiding brands while seeking one another. Brands must shift away from the single-minded focus on engaging consumers and instead become adept at enabling people to engage with each other. This will give brand
# copy
