7 days ago
Anil : A Red Flag Before The White Flag - Major labels function with the assumption that 90 percent of artists they sign are going to fail — that should have been a red flag for everybody. I mean that’s a bizarre business model in any arena. But particularly in the cultural arena, th
# copy13 days ago
deusx : Burger King Has Dropped Their Wallet | So Good - "It appears that in the last few days, there are a handful of bloggers who, by finding wallets on the ground, have unwittingly stumbled across the latest under-the-radar Burger King promotion. The fast food chain has dispensed agents across major U.S
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23 days ago
Linkorama : Measuring sales and marketing effectiveness of SaaS companies - CAC Ratio = (GM (Q4 07) - GM (Q307)) x 4 / S&M costs (Q307)
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1 month ago
Andy Baio : WTF, Broccoli? - my sister found tiny people living in her broccoli
gleuschk : bread & honey : a food blog.: WTF, BROCCOLI? (UPDATED) - creeps me right the heck out
# copy2 month ago
Linkorama : The rapid growth (and destruction) and growth of marketing - Here's the wager: A year from now, 10/16/09, will you be leading a tribe of people? Will you be creating stories, connecting people, giving them a platform and making things better for people who care about each other? I'm betting you will.
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2 month ago
Linkorama : new marketing summit - community platforms panel
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3 month ago
Linkorama : How to Handle 'IHateYourCompany.com' - Somehow I don't think anti-domain squatting really addresses the issue
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3 month ago
Linkorama : To Reach Prolific Content Sharers, Lay Off the Humor - the most savvy and prolific viral sharers prefer spreading news more than humor.
# copy5 month ago
Linkorama : Social Media 101: How to Get Your Business Involved - Here’s a list to stimulate ideas for better social media integration into traditional business practices, which we’ve broken down by department:
# copy5 month ago
wearehugh : Ambush marketing | Playing the game | Economist.com
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5 month ago
Linkorama : A great example of a business leader driving social software success - Leading, getting buy in and not meddling
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5 month ago
Linkorama : How a Marketing Firm Implemented an Enterprise Wiki - Using a wiki from Socialtext, a social software vendor, CoActive, a New York-based marketing firm, has been able to take critical work out of e-mail boxes and put it into one transparent, searchable portal.
# copy
6 month ago
Linkorama : How not to be viral - If you behave like a disease, people develop an immune system
# copy6 month ago
deusx : The Real Power of Personal Branding | chrisbrogan.com - "Try your damnedest to be true to the things that make you who you are, and try your best to improve upon those gifts you have, and compensate for the ones you lack."
# copy6 month ago
deusx : Notional Slurry » Personal brand: red hot, with a smell of burnt flesh - "Branding is what you do to shit you plan to sell in a bottle, when you don’t want to give away the recipe but do want to assure customers that it will consistently be the same shit no matter which branded bottle they open. A brand is a promise of
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6 month ago
Linkorama : PR Secrets for Startups - Great post by Brian Solis
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7 month ago
Linkorama : Wikis for brand marketing - Ross Mayfield, CEO of wiki software market leader Socialtext (and one of the big names of Web 2.0), took time away from his company’s Web 2.0 Expo stand to fill me in on how wikis can be used in marketing. Ross also had some words of wisdom for those ma
# copy
7 month ago
Linkorama : Consumers Using Social Media to ‘Vent’ about, Research Customer Service - When making purchase decisions, affluent online consumers are using social media channels to share their own customer-service experiences and learn about those of others, according to a new study from the Society for New Communications Research.
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7 month ago
Linkorama : Twitter Japan is a go! - Hopefully, with this Japanese language version launch, we'll see even more adoption in Japan. Congratulations to the teams at Twitter and DG who worked on this.
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8 month ago
Linkorama : Trust in Peers Trumps the "A-List," Study Finds - More Edelman Trust metrics
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8 month ago
deusx : Take my book. It's free. / Giving away books as podcasts is new way to promote sales - "By rising to prominence without the financial backing of a mega-publisher, Sigler has defied the industry's modus operandi"
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8 month ago
deusx : Why (most) authors and publishers need not fear online piracy - "Given the difficulty of breaking into print in the traditional way, the Internet looks to many aspiring authors like a powerful new way to distribute content and find an audience; it has promise, not peril."
# copy
8 month ago
Linkorama : Participation, Power and Social Influence Marketing? - By developing strategies and campaigns for each phase of this curve, companies can begin to shape and measure the practice of Social Influence Marketing.
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9 month ago
deusx : Maintaining your Personal Brand Online - Snook.ca - "For me, it is important to maintain my own sense of self outside of any organization that I work with. Our society is very transient and the idea of working for a single company for more than five years is foreign to many of my generation (and young
# copy
9 month ago
Linkorama : Shift Happens – The Future of Advertising - Advertising is a case in point. Seismic shifts are shaking up the world of advertising big time. But which shift is most relevant? And what are the implications for executives?
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