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Stephen Bayley in the Guardian rips the Olympics logo a new ... er ... ring?

18 month ago

plasticbag : Stephen Bayley in the Guardian rips the Olympics logo a new ... er ... ring? - The one thing he says that really resonated with me was that people are now obsessed with brand as a mask for reality, rather than brand as a representation of something fundamental to your organisation or product. Agree with that.

Tags : branding design guardian olympics stephenbayley

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