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Shift Happens – The Future of Advertising

9 month ago

Linkorama : Shift Happens – The Future of Advertising - Advertising is a case in point. Seismic shifts are shaking up the world of advertising big time. But which shift is most relevant? And what are the implications for executives?

Tags : advertising businessmodels innovation marketing recommendations strategy vrm

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Capillaries can carry compressed context | confused of calcutta

10 month ago

Linkorama : Capillaries can carry compressed context | confused of calcutta - We’re not dealing with firehoses any more. We’re dealing with capillaries, as I discussed in my post yesterday. And these capillaries carry and distribute information nutrients, and process and eject information waste and toxins. The real power of all

Tags : context enterprise2.0 facebook flickr lastfm microcontent micromedia music socialsoftware twitter vrm

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Time to write our own rules

12 month ago

Linkorama : Time to write our own rules - Morrison screams that last line, in manner later perfected by the also-late Sam Kinison. My own version: Stop petitioning Facebook and Google to solve our problems for us.

Tags : facebook google identity opensocial privacy vrm

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Project VRM

22 month ago

Linkorama : Project VRM - VRM, or Vendor Relationship Management, is the reciprocal of CRM or Customer Relationship Management. It provides customers with tools for engaging with vendors in ways that work for both parties.

Tags : Cluetrain identity intention management relationship vrm

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